Keeping Your Customers
Customer - Retention
"Proactive contact increased my likelihood of staying with Farmers."
Ideas & Actions
- The only way to flourish during a rising rate environment is to take lots of unreasonable actions.
- Only 8% of our customers shop their insurance when they are proactively contacted about rate increases.
- You can't save everyone.
- Why be proactive? No surprises for the customer, build better relationships, achieve higher retention
- X-Date them for contact 45 days after as part of the off-boarding process and to ask how their on-boarding went smoothly with the new company.